Whenever I see a digital advertising screen, I want to interact with it. However I've never seen a single such digital advertising screen.
Imagine passing by that giant screen at the airport, scanning the QR code on it and taking control!
Or that screen built in to the bus stop shelter.
Or those giant screens above the intersections in the city.
Maybe Space Invaders.
Maybe some sort of UI that allows users to interact with the advertisement.
Maybe at an airport, scroll the ad to videos of different international destinations.
Maybe build some sort of multi player game in which multiple random passers by can scan the QR code and join into a game together.
Maybe something else innovative and entertaining.
Give people a reason to look at the screen and want to interact with it.
Instead of just "screen and ad", the least possible imaginative way of utilizing giant screen advertising.
Where are the cool and exciting interactive digital ad screen applications?
The advertising industry really has no imagination.
andrew.stuart@supercoders.com.au
7 aug 2023
